Skyper Pool Apartment
$280,000
From Affordable Communities to Wellness-Led Luxury
MAG Group Holding was founded in 1978 by Moafaq Al Gaddah, making it one of the longer-established property groups in the UAE. Its real estate development arm was formally established in 2003, and the company has since built a genuinely broad portfolio — from mid-income master-planned communities like MAG 5 Boulevard in Dubai South to premium towers in Dubai Marina and Jumeirah Lake Towers.
In 2022, MAG introduced its most distinctive move to date: the Keturah brand, led by Talal Moafaq Al Gaddah (the founder’s son and CEO of MAG Lifestyle Development), which reframes luxury real estate around wellness and biophilic design. The flagship project, Keturah Resort — The Ritz-Carlton Residences on Dubai Creek, and Keturah Reserve in MBR City, both centre amenities on wellness — a seven-star wellness centre, Bio Living design principles, and nature-integrated architecture — rather than conventional luxury markers alone.
For buyers, MAG offers a genuinely wide range within one developer: accessible mid-market communities for value-focused investors, alongside Keturah’s ultra-luxury wellness positioning for buyers seeking something distinct from Dubai’s more conventional luxury towers.
| Group Founded | 1978 |
| Real Estate Arm Est. | 2003 |
| Founder | Moafaq Al Gaddah |
| Keturah Brand Founder/CEO | Talal Moafaq Al Gaddah |
| Signature Projects | Keturah Resort (The Ritz-Carlton Residences), Keturah Reserve, MAG 5 Boulevard |
| Segment | Mid-market to ultra-luxury wellness residences |
Frequently Asked Questions
What is the Keturah brand?
MAG’s wellness-focused ultra-luxury real estate brand, launched in 2022, built around Bio Living and biophilic design principles — its flagship is Keturah Resort, The Ritz-Carlton Residences on Dubai Creek.
Does MAG build affordable housing too?
Yes. MAG’s portfolio spans from mid-income communities like MAG 5 Boulevard in Dubai South to the ultra-luxury Keturah brand, giving it one of the broadest price ranges of any single Dubai developer.
What is Bio Living?
MAG’s design philosophy behind the Keturah brand, integrating natural materials, biophilic architecture, and wellness-centred amenities into residential design.