Luxury, Brand Partnerships, and Bold Design
DAMAC Properties was founded in 2002 by Hussain Sajwani, shortly after Dubai opened freehold property ownership to foreign investors — a regulatory shift DAMAC was among the first developers to capitalise on. Since then, the company has become one of the region’s most recognisable luxury brands, known for pairing high-end residential towers with global fashion and lifestyle names: Versace, Cavalli, and Paramount among them.
DAMAC’s flagship community, DAMAC Hills, centres on the Trump International Golf Club Dubai and set a template the developer has since expanded with DAMAC Hills 2 and DAMAC Lagoons. In Business Bay, DAMAC Towers and Aykon City reflect the company’s high-density, statement-architecture approach to urban towers, contrasting with the golf-community model of DAMAC Hills.
DAMAC’s positioning is squarely in the branded-luxury segment: buyers pay a premium tied to name-brand interior design and marketing spectacle rather than the master-planned infrastructure model of Emaar or Nakheel. The company has expanded well beyond Dubai, with projects across Abu Dhabi, Saudi Arabia, Qatar, and international markets including London.
| Founded | 2002 |
| Founder | Hussain Sajwani |
| Headquarters | Dubai, UAE |
| DLD Developer No. | 260 |
| Signature Projects | DAMAC Hills, DAMAC Towers, Aykon City, DAMAC Lagoons |
| Segment | Branded luxury residences |
Frequently Asked Questions
What is DAMAC Hills known for?
DAMAC Hills is a golf-centred community built around the Trump International Golf Club Dubai, combining villas and apartments with resort-style amenities.
Which luxury brands has DAMAC partnered with?
DAMAC has delivered branded residences in collaboration with Versace, Roberto Cavalli, and Paramount Hotels & Resorts, among others, integrating each brand’s design language into interiors and shared spaces.
Does DAMAC build outside Dubai?
Yes. DAMAC operates across the UAE, Saudi Arabia, Qatar, and international markets including the UK, alongside its core Dubai and Abu Dhabi portfolio.